As it turned out that Mark Zuckerberg was up past his bedtime over the weekend, too, coming up with new plans to suck more personal information from our souls.

His first brainstorm was discovered by readers who clicked on a link to an article on Michelle Obama only to be suddenly served "related articles" with headlines like "Sex in the Oval Office" and "Barack has lost all control of Michelle." Facebook PR ignored the content, instead proudly stating that the site now uses "algorithms" to match your reading choices to other reading material. Of course, said material relates about as much as Marissa Mayer relates to Lindsay Lohan.

But Zuck's best moment came with Anonymous Login. In one stroke he manages to grab all his users' personal information for himself and fly a hugely arrogant finger at his own app customers.