Yoast SEO

Yoast is a popular Wordpress plugin that gives you all the basic information you need when optimizing on-page SEO. The free version of Yoast has the following important capabilities.

Google Analytics

Applicable to Wordpress, Shopify, or even Tumblr blogs, Google Analytics is one of the best free SEO tools due to its versatility. Once you’ve hooked your free account up to your websites, you can do the following:

Set Goals: These can be how many people sign up for your newsletter, track your product or any metric you think would benefit your website.

Create Audience Overview Reports: it will create free reports for you on data including:View Live Site Traffic: How many people are on your site right now? Are they on a desktop or mobile? Where are they coming from? Google Analytics will tell you all this in real time.

• Sessions

• Pageviews

• Users

• Bounce rates

• Average session duration

  MozBar

  Also on our list of best free SEO tools is the MozBar: a free extension that can give you a good idea of the site structure of any website you visit. It provides information on five main categories: on-page elements, general attributes, link metrics, markup, and HTTP status.

  Google Keyword Planner

  Google Keyword Planner is one of the best free SEO tools, though you need to have a Google AdWords account to use it. Once you have your account set up, you can login to Keyword Planner to access a few key functions:

  Find New Keywords: This part of the tool helps you accomplish exactly that: find new keywords. Google lets you enter a URL, phrase, or keyword, for which it will generate a new list of possible keywords.

  Compare Keywords: Here, you can enter a list of keywords to generate metrics about each. This part of Google’s free SEO tool generates predictions for specific keywords based on:

• Impressions

• Clicks

• Monthly search volume

• Ranking competition

• Cost per click

  Wayback Machine

  Though it may not seem it at first glance, the Wayback Machine is among the most interesting free SEO tools to use. For starters, the Wayback Machine is anarchive of the internet. This means that you can see what a website looked like five, 10, 15 years ago, or more and chart how it has evolved every month since then.

  Screaming Frog Spider

  The Screaming Frog Spider is free software that mimics how a search engine would crawl your website. Keep in mind that this process takes longer than other software on our best free SEO tools list. For beginners, Screaming Frog seems to give you an overwhelming amount of information. Here are a few things you should note first.

  Redirects: This software will find every broken link within your website. Of course, it’ll be up to you to go back in and fix them.

  Content Report:  This program will give you information on your meta descriptions, titles, and the amount of content on each page. It will also create a content report for you, which you can export.