If you own a business in the 21st century and you don’t have an online presence, you’re doomed to fail. This might sound harsh, but it’s reality.
If you want to increase your number of leads, get more customers, promote your work, or sell any type of service, you need to show up in online search results, preferably at the top.
To help you tackle this task, we’ve compiled a list of the most relevant SEO statistics for growing businesses. Keep reading to get the inside scoop on what works and what doesn’t in this ever-changing game of search engine optimization.
Fascinating SEO Stats Cherry-Picked by Our Editor:
93% of all online activities start with a search engine.
75% of searchers never click past the first page of results.
As many as 46% of all Google searches are local.
70% to 80% of users completely ignore paid ads.
Google holds 74.19% of the search engine market in 2019.
61% of marketers say growing SEO and organic presence on their websites is one of their top inbound marketing priorities.
51% of all website traffic comes from organic searches.
Companies that blog have 434% more indexed pages than those that don’t.
Leads from SEO are eight times more likely to become paying customers than those generated through traditional ad campaigns.
The US SEO market is projected to reach $80 billion in 2020.
How much is the SEO industry worth?
After reading our compilation of interesting facts about SEO, you’ll understand that this is a huge industry that contributes to the success of all other industries. But how much is it worth? According to Statista, the SEO industry is on track to generate some $75 billion in 2019. As soon as next year it is projected to reach $80 billion.
How much content is good for SEO?
There’s no exact formula for how many words you should include in a piece for it to rank well. However, SEO rankings reports have shown that longer content does better.
Why? Because longer content allows more opportunities to include many variations of your main keyword in the copy without sounding unnatural or forced. When you write about a certain topic, it’s good to include as many keyword variations as possible. This makes your post visible to a whole bunch of different search terms, not just your main keyword.
What is SEO marketing?
SEO marketing is a technique that focuses on optimizing websites to make them easy to find, easy to crawl by the search engine, and easy to categorize. When these goals are achieved, the website appears towards the top of the search results. This SEO growth then contributes to the website’s exposure, making it easier for potential clients to discover. Undoubtedly, search engine optimization is an integral part of any sound digital marketing strategy nowadays.
How many people use Google?
Everyone who has ever used the internet has run a Google search at some point. So if there are 4.4 billion internet users worldwide in 2019, we can say that there are that many Google users in the world.
If we don’t want to go with such a broad interpretation, we can go with the previously mentioned search engine use statistics that indicate that Google holds 75% of the search engine market. If we view it that way, we can say that there are 3.3 billion Google users around the globe in 2019.
What was the first search engine?
Archie Query Form was the world’s first search engine. It was written in 1990 and launched in 1993. While it might seem primitive compared with today’s search engines, it was revolutionary at the time for it allowed users to discover websites without knowing their exact URL. It ceased to exist in the late ‘90s.
What is the second top used search engine?
Some search engine statistics state that YouTube is the second most used search engine in the world. And they are right. Judging by search volume, YouTube is the second-most used search engine, with three billion monthly searches.
However, since it is owned by the same company as Google – Alphabet Inc. – you could combine the two and say Bing is actually the second-most used search engine in the world. Owned by Microsoft, Bing holds sits in distant second place, with 11.40% of the world’s search engine market.
How many times is Google used a day?
With Google being the go-to search engine of millions of people who have multiple queries per day, the platform is used extremely frequently. So much so that, according to Google search statistics, there are 7 billion Google searches every day.