As explained by LinkedIn:
"As a Page Admin, we've heard that you want the ability to customize the way you engage with your Page followers and visitors. Beyond the primary “Follow” button, we’ve now added the ability to select a custom CTA button for your Page. Five new options make it easy to turn your Page visitors into potential leads, and new analytics dashboards will provide deeper insight into how many visitors are clicking through."
Those five new CTA options are:
- Contact us
- Learn more
- Sign up
- Visit website
This will provide another way for businesses to drive direct traffic and response from their company page visitors, while LinkedIn will also provide analytics data for your custom CTA button in the dashboard on the left-hand side of your Page Admin home, or at the top of your "Visitor Analytics" tab.
It could prove to be a particularly helpful tool, with the capacity to guide LinkedIn company page visitors to a more specific outcome, rather than a basic re-direct to your website.
It won't be a perfect fit for every business, but if you haven't checked in on LinkedIn for a while, it may well be worth another look.