With the social media industry constantly adapting to enhance the user experience, we’re seeing more features and tools that support quick and easy shopping. Instagram, for instance, allows you to add product tags and enable easy checkout without ever leaving the platform. On Facebook, you can set up a Shop that people can browse and buy right on the platform.
You can already see brands like ThreadBeast setting up such social media storefronts.
This could be the perfect tool for marketers to capitalize on in 2021, especially considering the role of social media in purchase decisions. Keep in mind that 54% of social media users research products using social media. And social media referrals can influence the purchase decisions of 71% of users.
And when you add social commerce to the equation, you have something that simplifies and shortens the customer journey. Now when your audiences see a product they like on social media, they no longer have to go to the website and search for it. They can buy it straight from the platform, which is likely to reduce abandoned transactions.
In fact, simply having a a buy button increases the likelihood of purchase and helps move transactions forward on social.
So setting up social media storefronts and making your posts shoppable are among the top social media best practices for 2021. If you don’t adapt your strategy to fit changing audience behavior, you could lose out on prospective customers.