Social media is one of the most popular marketing channels existing today.
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EBay reliance on PayPal for growth lowers chances of spinoff
EBay Inc is fighting the proposal by activist investor Carl Icahn to spin off PayPal because it views the payments service as crucial to long-term growth prospects of the e-commerce company.
Google Apps, once a leader, faces growing cloud app rivals
Analysts say it needs to improve its unified communications and enterprise social efforts or risk being left behind.
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